His comments caught my attention for two reasons. … If I’m the consumer and I hear that, ‘OK, I don’t like beer,’ and go search out something else.” “I hear brewers sometimes say things like, ‘Oh, that lacto-smoothie sour’s not really a beer. “Don’t denigrate where consumers are entering craft,” the Brewers Association’s chief economist said during a presentation to the New England Craft Brew Summit earlier this month. ![]() But the American craft brewing business being what it is these days, Bart Watson decided it was time to state the obvious. ![]() ![]() “Don’t insult your customers” is not the sort of business advice you typically have to say aloud.
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